How did you start out?
Originally i trained in fashion design and gained a degree in womenswear. I have always been obsessed with flowers so after years of designing for Burberry and Allsaints I decided to move into floral design. I studied part-time at City & Guilds to get to grips with the basics before enrolling onto the four-week McQueens course, where the training is second-to-none and very inspiring.
It can be anything from the tones of the flowers in an old dutch master painting to a print that I have seen on the catwalk. My style is to avoid manipulating the flowers too much so that they are as natural and whimsical as possible.
Favourite flowers at home?
I adore Peonies but they are only available in the summer, so Roses, which are available all-year-round, most often adorn my console table. Mottled greeny-purple Hydrangeas are another favourite.
Prettiest smelling flower?
Lily of the valley smells gorgeous but my new favourite scent is jasmine; I am looking to expand the Wild Wood London candle range to include a jasmine scent.
Initially I wanted to be a ballerina but this changed to becoming a fashion designer and now I don't think I would want to have any other job than to be a floral designer.
Best piece of advice you've ever been given?
I have an amazing unit of creative sisters; one is an interior designer and one is a jeweller. They often tell me to not take no for an answer and to always surround myself with like-minded, positive people.
If i could be a flower…
I would be an Anenome – they come in super vibrant shades.
Fancy yourself as a floral designer? The first 150 to sign up to the culture cloud will receive a packet of Charlotte’s favourite seeds.
All images provided by Wildwood London
DARLING BUDS OF CHELSEA
Who could host the biggest, longest-running, most prestigious flower show in the world but the brits? Last year 6,400 glasses of our favourite fruity liquer were consumed, not to mention the healthy 10,000 portions of fish and chips...
READ MORE >
Sign up to keep up to date with all the latest news, events, reviews and freebies. You won't be disappointed!...
READ MORE >
Rachel Dyer is a writer at Country & Townhouse magazine and has mused about all things art & culture since graduating in art history at Nottingham University...
READ MORE >