Lulu Guinness

Around eighty years ago, the word ‘penguin’ would conjure up nothing more than the image of a small black and white animal and perhaps a dinner jacket. Flash-forward to the present and it’s almost impossible to not think of the powerhouse publisher, Penguin.

The now famous and instantly recognisable logo originated from a sketch a Penguin employee made at London Zoo.

In the same way a colour can change the essence and personality of a handbag, the colour of a Penguin book determined what the subject was when the company first launched, with orange signifying fiction, blue biography and green illustrating crime.

Today the company is thriving more than ever, becoming the world’s biggest book publisher after merging with Random House in 2013.

They employ more than 10,000 people globally across almost 250 editorially and creatively independent imprints and publishing houses that collectively publish more than 15,000 new titles annually.

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Image credits: – Penguin Books – Paramount Pictures – Photographer Stefan Sieler – Penguin Random House