Lulu Guinness

London Fashion Week




It's not just what heads down the catwalk that makes fashion week pop; the styles of the people in and around the showrooms and runways are just as important. In anticipation of this year's London Fashion Week, we speak to three tastemakers from different corners of the fashion world to discover their chosen arm candy. Plus, discover how to wear your Lulu in the city this LFW by watching our new film below. The Purrfect Pursuit follows a handsome romantic who is led across the capital by our flirty well-dressed leading lady. But does it turn out to be love, or Lulu at first sight?