Lulu Guinness

Modern Day Icons

Modern Day Icons

Introducing the Modern Day Icons, a unique project inspired by our love of culturally interesting women. We tracked down a series of inspirational, informed, and passionate females that are endeavouring to change the world in their own special ways. These women aren’t defined by their social status, they are rebels with a cause, admired for the actions they carry out, the art they create, and the communities they care for.
Five desirable attributes set these women apart from the rest and bring them to life - attributes present in our own brand and beliefs. The Modern Day Icons is a celebration of these attributes and an online looking glass gazing into the details of our Modern Day Icons’ lives, loves and lessons. Explore the attributes below.

The LIBRARY

Image credits: Aleksandar Mijatovic/Shutterstock; Dobrynina Elena/Shutterstock; K.Sweet/Shutterstock; Micolas/Shutterstock; joshuaalexandrehaines.tumblr.com