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a day in the eye of


All eyes are on London this weekend as it lays out the red carpet ready for London Fashion Week. To celebrate the launch of the Eye Collection Lulu has tasked eight fashion insiders, armed with only an eye coin purse and a smart phone, to share their #dayintheeyeof photo diary giving you a sneak peek in to the ins and outs of Fashion Week.

From being papped on the red carpet, working backstage with the designers, to bringing catwalk trends to life; we’ll be taking an exclusive look through the eyes of the insiders that live and breathe all things LFW. Kick starting tomorrow, we’ll be catching up with three of the industry’s most influential bloggers to get their take on what makes Fashion Week in London the fairest of them all.

Take your place front row and follow us on Instagram (@lulu_guinness) and Twitter (@luluguinness).