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Name: Helena Pielak

Job Title: International Business Development Manager

How did you land your job here at LGHQ? I was lucky enough to be able to transfer from my old role in the company (working in licensing) to my current position.

What’s the best thing about your job? Travelling, and meeting and working with people from other parts of the world.

Sum up your style in three words…Red Lipstick, Vintage, Chic

Which Lulu bag can’t you live without and why? Can I choose two? The Chevron print Amelia* as you can fit everything into it and as it’s black and white it goes with practically everything. Secondly it has to be the Gold Glitter Fifi; the perfect addition to any outfit for a night out!

Which celebrity best captures the Lulu brand essence for you? Zooey Deschanel – she doesn’t take herself too seriously and always looks beautiful.

Finally, a weird and wonderful fact about yourself…I had never been camping in my life until I went to Glastonbury for the first time this year…I survived, loved it and didn’t even glamp!