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In this week’s ‘Inside LGHQ’ Online Marketing and E-commerce Executive, Katie, talks Suede fabric and Daisy Lowe.

Name: Katie Foster
Job Title: Online Marketing and Ecommerce Executive

How did you land your job here at LGHQ? After 2 years working for a luxury travel company writing about and visiting some of the world’s most exotic and exclusive destinations, I decided to venture in to the world of fashion e-commerce and here I am! I’ve been here just under 5 months and I love every minute.

What’s the best thing about your job? It has to be being surrounded by an endless supply of Lulu bags; it’s like an Aladdin’s Cave of accessory goodies here at HQ! In terms of my role, it sounds quite geeky but I really enjoy looking at trends and patterns in purchasing behaviour and watching online activity generate in to actual orders. It’s a hugely satisfying part of my job.

Sum up your style in three words… Not quite three words, but Sport Luxe and monochrome, both with a feminine twist.

Which Lulu bag can’t you live without and why? From the AW13 collection it’s the Charm Icons Jodie bag. It’s the perfect day bag as it goes with pretty much any outfit and the charms add an element of fun.
Which celebrity best captures the Lulu brand essence for you? Definitely Daisy Lowe, she is so beautiful and captures the brand essence of ‘Irresistible glamour and mischief’ like no one else!

Finally, a weird and wonderful fact about yourself… I have a slight obsession with the fabric suede! Yes it’s a bit of a weird one but it’s just so soft! I’ve always had a penchant for it which is why the Sapphire Eye Clutch has been living on my desk for the last few months, because it has a suede section on the front. I love it!