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Lulu Mook Book Launches in Japan

LULU MOOK BOOK LAUNCHES IN JAPAN 1

With baited breath, the LG team eagerly anticipated the arrival of our first Japanese ‘Mook book’ this week (especially as many of the team had featured in the magazine). For those who are not familiar with the term ‘Mook Book’ as indeed we aren’t, it is a magazine dedicated entirely to one brand, featuring interviews with the designers, product ranges and delightful pictures of the stores, staff and behind the scenes.

We have selected a few pages to show you, as unfortunately this is only available to purchase in Japan.

LULU MOOK BOOK LAUNCHES IN JAPAN 2

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