Lulu Guinness

Meet The Family

Meet the family in our AW17 campaign film, which shows you that style is agnostic to any age.

  • This season we are excited to launch a capsule collection of Lulu’s 'wardrobe essentials'. Taking inspiration from Lulu’s favourite pieces from her own wardrobe, the collection has an emphasis on elegant and sophisticated silhouettes that are wearable and comfortable. 

    I’m not someone who only feels their brand is relevant if they’re loved by the very young market. Often, I’ve met a grandmother, mother, and daughter who carry my bags.

  • I wanted to make clothes that everyone could really wear, whatever age they are.

    Femininity is fused with practicality then sprinkled with Lulu’s trademark twist.

    Her first signature shirt dress can be worn by women of varying ages and shapes. A flattering cut and sumptuous fabrics are combined with brand details such as a red lip buttons. This AW17 wardrobe staple comes in classic Lulu red, our AW17 Kissing Calugi Lips print and her seasonal, hand-drawn pinstripe.

One Family, Five Edits

You’ve seen the film, now meet the family members from our AW17 campaign and shop their looks straight from our look book, as styled by Hannah Teare.

Meet The Family | AW17 Clothing Launch

Clothing Launch Event

Welcome to the world of Lulu Guinness with the preview party of our AW17 collection at The London Edition, with our first ever capsule wardrobe, new shoes and a whole lot of handbags!