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Introducing The Culture Cloud: an interactive hub and online magazine. Each issue will present a new topic to explore, collaborating with a brand partner to give you exclusive content. You’ll also have the chance to review products, attend exclusive in store events and win some one of kind prize packages. Guest edited by ex-I.D. Shopping Editor Terry Newman, this month we explore “What is beautiful?” in partnership with skincare brand Murad.

The beauty of Dr. Murad

Beauty is not just skin deep for Dr. Murad. He is a beauty philosopher who prescribes 'Inclusive Health' which means going beyond the superficial surface and digging deep: making you feel inside-out wonderful. He wants us all to 'eat our water' by grazing on H2O full vegetables and as delicious as this sounds is his saviour range of skin care...

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