Lulu Guinness


‘Florals? For spring? Groundbreaking!’. Fashion and gardening seems an unlikely match (although Gucci did a fabulous job of scooping a silver gilt at RHS last year), but fashion and flowers is a vintage combination. They smell better than us, and certainly look better than us, and designers, unsurprisingly, caught on long ago that we would go to great lengths to appropriate even a tiny essence of their beauty.


Christian Dior said ‘After women, flowers are the most lovely thing God has given the world’ (he was lying and we love him for it), and in ode to this Raf Simons, in collaboration with florist royalty Mark College and Eric Chauvin festooned the walls of his debut couture catwalk for Dior in spring 2012 with the prettiest of petals. Historically many of the greatest designers have paid similar tribute to flora, notably Alexander McQueen whose spring 2007 saw silk pastel roses spilling from every bodice and every seam. One of Lulu Guinness’ most iconic pieces is the Florist Basket, which is in the V&A’s permanent fashion collection and has been exhibited in Sotheby’s London and New York. ‘I just always wanted to carry a bunch of roses around with me,’ Lulu explains.


With ’70s-mania sweeping the catwalks this season it’s little surprise that flowers of the psychedelic variety have enjoyed a colourful renaissance. House of Holland is the cream of the crop with an army of flower-power-clad groupie girls storming the runway. Models at Orla Kiely were getting their hands ‘dirty’ planting sunflowers and accessories didn’t escape the floral explosion either, with Marni, Fendi and Valentino emblazoning bags with bold prints. Flowers, you’ve stood fashion’s fickle test of time, and we’re delighted. See you next spring!


Lulu Guinness – Emily Shornick – Twiggy - Alexander McQueen for British Vogue