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Modern Day Icons


Defintion: “Of, pertaining to, engaged in, or characterized by philanthropy.”


We applaud some of our favourite women’s world-changing initiatives, including Emma Watson’s He For She campaign,
and hear all about our leading lady Leoni Kibbey’s not-for-profit film festival in our feature film.

Modern Day Icons Modern Day Icons



Actress, activist, feminist. Is there anything Lulu Guinness favourite Emma Watson can’t turn her hand to? The British beauty recently provided vital support to the issue of gender equality with her incredible campaign, He For She, with the simple message of: “What we share is more powerful than what divides us.”

The stylish star called upon men and boys to be agents of change for the achievement of gender equality and women’s rights, by encouraging them to take action against inequalities faced by women and girls. She also recently launched a book club on Goodreads where she shares the titles that have spoken most to her and that fuel the argument for female equality. The 25-year-old has surpassed a whole host of her Hollywood peers by engaging with this important cause and choosing to help others - it is this kind of philanthropic attitude we hope everyone aspires to have.

Hind Beljafla

Hind Beljafla

Hind is an Emirati entrepreneur who co-founded Das Collections in 2008 with her sister Reem. The burgeoning fashion house was built upon the idea of giving a modern twist to the traditional abaya. The concept is deep-rooted in their national heritage, while empowering women with a fresh style influenced by international fashion trends. The award-winning brand has become a global hit and was the first abaya line to be stocked in Harrods in London.

DAS have a self proclaimed "strong desire" to give back to the world, and support many charitable activities including the Dubai Ladies Club Donate Your Bag & Accessories Annual Charity Campaign, the Dubai Foundation for Women & Children, the Dubai Cares 2010 Project, Symphony’s L’Officiel Charity Face of Africa Auction and the Pink Polo Event.

What does it mean to be a Modern Day Icon?
For me, to be a Modern Day Icon is a great opportunity for me share with the world the beautiful lifestyle of Emirati women.

What do you admire most about yourself?
Being authentic and true to my identity.

What's your greatest achievement?
Having my two wonderful boys, and putting DAS Collection on the world map of fashion.

What's your favourite quote?
"Happiness is when what you think, what you say, and what you do are in harmony." - Mahatma Gandhi

Who is your style icon?
Queen Rania Al-Abdullah of Jordan.

Where is your favourite place to go in Dubai?
The beach.


Image credits: Garten; Bayan Al Sadiq