Once upon a time, in a sheep-dotted meadow in Gloucestershire, there sat a fantastical Gothic Folly where an artist and designer resided...Our Spring 23 campaign is inspired by the beautiful British countryside, specifically a hillside in the Cotswold's Golden Valley where Lulu resides in her micro castle. Spring is a magical time there and the Folly, with its little lambs, the ancient trees and the wild flowers have inspired our Spring campaign and collection. It's our Spring awakening!
SHOP THE COLLECTION
The collection begins, of course, with The Folly - a miniature replica of Lulu's fantastical homestead. This whimsical handheld piece is a pentagonal shaped collectible bag brimming with personality. Crafted from a coarse linen fabric, it is colour-matched to shades of Cotswolds limestone and slate. The distinct architectural features were captured through layered appliqué and embroidery techniques. The magic is in the detail. Displayed in the windows we see Lulu’s collection of paper flowers and vintage vases, daffodils in the front, a Hollyhock in the back, as well as climbing roses adorning a swing seat at the rear and back entrance. Magical!
The Sienna Tote
Sienna is the kind of bag conceived in a dream. Inspired by an artwork from Lulu's rich archive, its mixed media design was updated to include the Folly and fluffy cloud like sheep, to mimic Lulu's springtime scenery. Sienna is an artisinal new addition to our super functional day bags collection. A roomy tote with shoulder length handles and laptop slip compartment incorporated into the interior. Your perfect high performance bag with a magical Lulu twist.
MEET SIENNA AND AMELIA