Lulu Guinness



Today marks the first day of Frieze Art Fair which opens its doors to a very
autumnal Regents Park until Sunday. With over 1,000 artists showcasing their work
it’s an unmissable event for creatives, art fanatics and inspiration hunters alike.
Season after season Lulu continues to be inspired by artists past and present,
with art playing a huge part in her life both in and outside of work. Below we pay
tribute to some of the most influential art movements of our time.


A movement dating back to the early 1920’s,
the surrealist movement manifested as an art
form which tapped in to the unconscious
reality to reveal a 'superior' reality - a
'sur-reality'. The sapphire eye clutch, created
with artist Fin DAC, pays tribute to this
movement with its accentuated eye shape
and bold colour.

pop art

Founded in the wake of World War II,
Pop Art was a colourful, young and fun
movement laden with imagery from popular
culture. The tri-colour Annabelle gives a
nod to this style with its colour pop lip
clasp set against monochrome leather, and
striking clean lines.

op art

An abstract style born in the swinging
1960s, Optical Art or ‘Op Art’ as it’s better
known, played on illusions created with
shapes, lines, patterns and colours. A static
art form, the shapes created the illusion of
movement by tricking the eye and creating
an unstable picture surface. The Cruise ’13
collection was heavily influenced by this
genre with the Natalia clutch a prime
example of this movement brought to life.

abstract expressionism

The first art style of its kind, Abstract
Expressionism took the world by storm.
Also known as ‘action painting’, the
emphasis of this art form was on the
physical act of painting just as much as the
result itself. Lulu’s recent Paint Project
collaboration with Beautiful Crime artist
Joseph Steele was a true tribute to this art
form, using paint explosion techniques to
create 200 unique clutch bags.

win a signed
paint project bag


In celebration of Frieze Art Fair taking place in London this week, we are giving you the chance to win an exclusive Hug and Hold Paint Project bag, signed by artist Joseph Steele and Lulu Guinness. For your chance to win simply answer the following question and email it to us along with your name and telephone number to

Salvador Dali was a prominent Spanish artist of which style of painting?

a)    Pop Art
b)    Op Art
c)    Surrealism

*Terms & conditions:
One winner will be drawn from all who enter the competition. The winner receives a prize of the a Hug and Hold Paint project clutch as pictured. One entry per email address will be counted, no cash alternative offered. Competition closes Friday 25th October 2013. Standard Terms and Conditions apply. Winner will be notified via email.