Choose Love

As our new campaign partner, find out more about the innovative movement redefining humanitarian aid

Choose Love has redefined what it means to support refugees and displaced communities. This global humanitarian movement provides essential aid and services, from food and shelter to medical care and legal support, while championing compassion and solidarity. 


What makes Choose Love so effective is its fast, flexible and innovative approach of delivering critical humanitarian aid by working directly with the communities who need them. From providing hot food, to search and rescue, they make sure that displaced communities have what they need, when they need it. 

 

 

Since 2015, they’ve worked across 48 countries, with over 540 local partners, supporting people in times of crises, providing daily essentials, and ensuring displaced families and individuals have what they need to rebuild their lives. By choosing love, they’ve supported more than six million people in nine years.


Choose Love has partnered with us for a typically playful and eye-catching collaboration that merges fashion with philanthropy. Staring broadcaster, actor, and bestselling author Laura Whitmore a Lulu Guinness ambassador dedicated champion of Choose Love’s vital humanitarian work.

 



 

There's never been a better time to buy your Lulu Lips Clutch. We're choosing love with 30% of sales from the iconic Lips Clutch collection being donated to Choose Love’s vital work.


SHOP THE LIPS CLUTCH BAG

 

 

 

“We’re so delighted to be collaborating with Lulu Guinness on this stunning range of T-shirts and bags”, says Josie Naughton, Co-Founder and CEO of Choose Love. 


“With more than 120 million people displaced around the world, this kind of support makes such a difference. We’re so grateful to the amazing team at Lulu Guinness for using their brilliant and creative minds to support our work, and everyone who buys these beautiful items.”


DISCOVER MORE ABOUT CHOOSE LOVE WITH LULU GUINNESS



THE CHOOSE LOVE STATS

In 2024 Choose Love were able to get at least $14 million to 200 partners working across 33 countries, providing support to partners from Gaza to Sudan. That has included:

  • Saving 2,471 lives at sea
  • Providing 13,165 hours of education
  • Distributing 455,000 hot meals and 60,000 food packs
  • Providing 18,000 jackets, and 15,000 pairs of shoes
  • Supporting over 100,000 people with life-saving medical care

 

FIND OUT MORE ABOUT CHOOSE LOVE

 

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