Trending Now: Bag Charms

How accessories customisation became the go-to trend of the season

In 2024, according to Harper’s Bazaar, ‘your accessories need accessories’. Customisation is back in a big way with everyone from Lily Allen to Dua Lipa putting their personal stamp on their accessories by adding chains, straps and charms to bags, sunglasses and anything else that could benefit from that all-important creative touch.

At Lulu we’re all about charm, wit and adding personality to your look. It’s in the DNA! From bag charms to removable straps, discover the Lulu ways to customise your accessories. Because your accessories deserve accessories, too.

Ivory Plisse Lois Bag as seen on @luenagamaa

Charm Offensive
 When it comes to bag charms, Lulu has you covered. For a subtly chic statement opt for padded lip-ripple key rings in shades of Granite and Raspberry. Or take a playfully standout approach with one of our Collectible Charms, like the Lulu Calling Phonebox or embellished Fan Charm. From practical to playful, these accessories will add a personalised touch to any outfit.

Change Up Your Strap
The simple move of switching out your strap can give your bag a whole new look, meaning extra versatility for you. It’s like having two bags for the price of one! Most Lulu bags come with the option to easily remove the strap, making it super easy to experiment. Pair a chunky cotton logo strap with your favourite bag for a casual look or opt for a gold chain for a chic upgrade.

Mix and Match
More is more when it comes to accessorising this trend. Don’t be afraid to mix different styles and materials for a unique look that stands out. You might want to pile on the Collectible charms, or layer up your lips! Then be sure to show us how you style your bag straps, chains, and charms – and tag us for a chance to be featured!




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