Lulu's World
Explore new collections, collaborations and much more - welcome to Lulu's world.
The Denim Collection
Discover our new denim collection with standout designs and reinvented classics.
The Rose Basket In Denim!
Lulu’s iconic Rose Basket is a style that’s endured for decades. We welcome a new denim style
Mother's Day Gift Guide
Spread the joy this Mother’s Day with gifts that shine as bright as she does.
Lulu Loves – Josie Naughton
As our new campaign partner, we catch up with Josie Naughton, CEO of the groundbreaking charity Choose Love
The Joy Of The Tote
From work to play, discover our favourite carry-it-all styles. If there’s one bag that will never go out of fashion, it’s the hard-working, fit-your-life-in-it tote bag.
Choose Love Party People
Come with us behind the scenes at the Choose Love With Lulu Guinness celebration
Choose Love With Lulu Guinness
Lulu Guinness partners with charity Choose Love, featuring Laura Whitmore as the face of the collaboration—a fusion of fashion and philanthropy that speaks to the heart.
Choose Love
As our new campaign partner, find out more about the innovative movement redefining humanitarian aid
Behind The Scenes: Choose Love With Lulu Guinness
Come with us behind the scenes on our campaign shoot with Choose Love and starring Laura Whitmore.
